Not to be elit­ist or de­lib­er­ately “high brow,” but I feel like the ana­lys­is of pop cul­ture phe­nom­ena has more than run its course in left­ist circles. Or rather, be­ing op­tim­ist­ic, it’s be­come in­creas­ingly dif­fi­cult to sep­ar­ate the wheat from the chaff, to sift genu­ine in­sights from a sea of banal­it­ies. Per­haps the real cri­terion is time, see­ing wheth­er or not a giv­en work or series stands up to re­valu­ation after a few years. At least then, once philo­sophy’s painted its gray on gray, there’s some sense of bal­ance and per­spect­ive. Did movie x or y truly cap­ture something of the cul­tur­al Zeit­geist? Is it still rel­ev­ant today? Hence the more qual­ity re­flec­tions tend to ar­rive only after the fact, like Agata Pyzik’s “Mauer Dream­story” (on An­drzej Å»uÅ‚awski’s 1981 film Pos­ses­sion) or Fre­dric Jameson’s “Real­ism and Uto­pia in The Wire“ (on the hit show by Dav­id Si­mon).

Writers for The New In­quiry and even Jac­obin would do well to re­vis­it an old es­say by Har­old Rosen­berg on “kitsch cri­ti­cism,” which ex­am­ines that odd situ­ation where a piece of writ­ing or com­ment­ary comes to re­semble the ob­ject it sup­posedly cri­tiques: dull, eph­em­er­al, and ul­ti­mately for­get­table. Ori­gin­ally pub­lished in Dis­sent back in 1958, and later re­pub­lished in Rosen­berg’s in­flu­en­tial col­lec­tion The Tra­di­tion of the New, it ob­serves that

[o]ne of the grot­esquer­ies of present-day Amer­ic­an life is the amount of reas­on­ing that goes in­to dis­play­ing the wis­dom secreted in bad movies while prov­ing that mod­ern art is mean­ing­less. Yet it is noth­ing else than the in­tel­lec­tu­al­iz­a­tion of kitsch.

Un­like his con­tem­por­ary, Clem­ent Green­berg, who would prob­ably agree with him that end­less in­quir­ies in­to mass cul­ture are a waste of time, Rosen­berg did not think that kitsch could be elim­in­ated by simply cham­pi­on­ing mod­ern art. “There is no coun­ter­concept to kitsch,” he main­tained. “Its ant­ag­on­ist is not an idea but real­ity. To do away with kitsch it is ne­ces­sary to change the land­scape, as it was ne­ces­sary to change the land­scape of Sardin­ia in or­der to get rid of the mal­ari­al mos­quito.” Neither by del­ic­ate de­mys­ti­fic­a­tion nor po­lem­ic­al an­ni­hil­a­tion can kitsch be re­moved.

So please, lay off the art­icles al­tern­ately de­clar­ing “Death to the Gamer” or stand­ing “In De­fense of Gamers,” or dreck about how Break­ing Bad is some­how ra­cist or the black fam­ily sit­com is in ter­min­al de­cline. Lana Del Rey is cool, and I even like some of her songs, but ded­ic­at­ing a whole is­sue of a magazine to the Kul­turkritik of her latest al­bum just seems to me like the­or­et­ic­al overkill.

I say this as someone who ap­pre­ci­ates many of the clas­sic stud­ies of film, tele­vi­sion, and mass me­dia con­duc­ted by Ben­jamin, Ad­orno, Barthes, and oc­ca­sion­ally some even today. For their sake, if not for mine, knock it off.

Just a brief up­date, Decem­ber 2016: For whatever reas­on, the amount of “cri­ti­cism” writ­ten in this vein has only in­creased. Sam Kriss is a very tal­en­ted writer, of­ten an in­sight­ful crit­ic. But his calls to “smash the force” (i.e., “[the latest Star Wars is] not just in­fant­ile bour­geois ul­traleft­ism; it’s Blan­quism in space”) and “res­ist Pokémon Go” (i.e., “this form [of game] de­mands a par­tic­u­lar type of en­gage­ment, that of a vi­cious, sticky-fingered child”) fall flat. Kriss has done pop cul­tur­al cri­tique quite well in the past, one need only look at his bril­liant sen­dup of Hildebeast in “Just Plain Nasty” for proof of this fact. If you’re look­ing for a funny and un­ex­pec­tedly com­pel­ling in­ter­pret­a­tion of Star Wars, check out “The Rad­ic­al­iz­a­tion of Luke Sky­walk­er: One Jedi’s Path to Ji­had” in­stead.